The picture is a mini cooper advertisement taken from www.gushmagazine.com. The poster which was cut out into the shape of a mini cooper was placed at the top of the entrance of a subway station. The image was captured with people exiting or entering the subway station. With one side of its doors open, it gives the illuion that the car can fit many people at a time. I like the part where they contrast this idea with its small physical appearance. The word "SIZE" printed on the side door might have helped me direct my attention to this contrast.